BLOG 2018-01-21T08:52:03+00:00

The Multidisciplinary of Things

The Multidisciplinary of Things Greg Oates, Senior Editor at the travel industry publication Skift, predicts that things are going to get super multidisciplinary. He made the comment referencing the future of events, but he is on the money with the opinion that “omni” and “multi” is going to take on more significance in the [...]

By | February 16th, 2017|

When Experimentation Became Mainstream

When Experimentation Became Mainstream When you’re experimenting, failure is acceptable. Curiosity is okay. You can do things that seem a bit wrong, but then, you’re not committed. You’re putting your toe in the water; that’s all. No one gets to throw shade at you for doing things weird. Experimentation is something we associate [...]

By | January 10th, 2017|

Breaking All The Rules

Breaking All The Rules What do you break when there are no rules to be broken? This has become my koan each time I learn of a new ‘disruption’ in the market. This season’s game of guessing what may come in the New Year is even more challenging because what defines success today [...]

By | December 22nd, 2016|

No Topic, No Clarity, No Restraint: 3 Common Communication Pitfalls

No Topic, No Clarity, No Restraint There are few business leaders who prioritize the importance of written communications in their company. The ones who do recognize that much of work today happens in words on a page or on screen, and writing well means doing better business. Words are also the way leaders communicate [...]

By | October 11th, 2016|

Words With Trends

Words With Trends There have been a few words making their rounds online that suggests that our technologically integrated existence requires new terminology. Here are some to consider: 'farecasting' (the art of predicting the best date to buy a ticket), 'technomysticism' (the adoption of mediaeval mystic practices by people who use the Internet), 'snappetite' [...]

By | October 6th, 2016|

The Insta-gaze: The Act Of Looking On Instagram

The Insta-gaze On Instagram the force of Walter Benjamin’s flâneur strong. On Instagram we are connoisseurs of daily life. Urban spectators. Observers of what Balzac described as “the gastronomy of the eye”. We feed hungrily on images that are served to us. Our fingers swipe across screens, giving approval to frames that appeal [...]

By | January 18th, 2016|

Parents and Social Media

Parents and Social Media Instagram parents turn their toddlers into brands: "It really boils down to someone's values and whether or not you want your child to grow up thinking of himself or herself in terms of how famous he or she is, versus having more pro-social values..." (Australian Financial Review) Instamums: meet the London [...]

By | November 17th, 2015|

Where Science Meets Branding

Where Science Meets Branding Brand strategists stand to learn from Carl Sagan and scientific thinking: Questions aren’t necessarily about getting answers. All the information that comes from asking a question is valuable, not just the answers; it’s all data. (PSFK) Science confirms that guys who like energy drinks are terrible: The subtext here: Energy drinks [...]

By | November 13th, 2015|

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